4 Keys to Strategic Content for Your Legal Website

As an attorney, you know the importance of language—how one word can change a contract, or one clause can transform a client’s experience. Your firm website is also a powerful place to put language on your side, with compelling content that invites potential clients to reach out and learn more.

How do you achieve content that captivates your audience? Just read on as we share four simple tips to consider.

Keep it simple

Attorneys know the familiar challenge of sharing information online without offering specific advice for a general audience. The key is to keep things simple, focusing website content on areas such as your firm’s history, selection of practice areas and other helpful information that can help your readers make an informed decision before deciding to work with you.

Paring down your content also has the added benefit of helping you keep site visitors on your page for longer. According to the Nielsen Norman Group, the average amount of time spent on a web page is less than one minute, so you don’t have much time to land a lasting first impression. Make it a good one by keeping content concise—inviting readers to continue the conversation by reaching out to you directly—or partner with a digital marketing team that is experienced in crafting compelling content for organizations like yours.

Opt for search-friendly content

When it comes to crafting compelling content, not just any writing will do. Increase your leads by putting SEO, or search engine optimization, on your side, using a combination of targeted keywords and best practices in headlines, copy styles and more to help your website reach more clients through their search results. (Not sure where to start with SEO? The digital marketing team at Legal Spike can help identify the search terms your ideal audience is already using, helping us achieve a ready-made plan of action for optimizing your site’s content.)

Include compelling calls to action

Don’t just give your audience information—guide them to take action, too. Website content that invites users to call you, fill out an online form or request more information can help you achieve the leads you’ve been looking for.

Partner with an experienced digital marketing team

If your busy schedule doesn’t leave you much time for crafting new content for your legal website, you’re not alone! Fortunately, by partnering with an experienced digital marketing team, you can save yourself time and ensure that you’re achieving the best possible marketing messaging for your ideal audience.

At Legal Spike, we aren’t just a marketing team. We are a marketing team with vast experience serving all areas of the legal field—from attorneys to mediators to bar associations—and practices areas such as criminal, personal injury and family law. We know the best practices of each niche of the legal field, and can help you craft content, social media and other messaging that reaches your audience with ease.  

Are you ready to take your firm’s online presence to the next level? Whether you’re starting from scratch or simply need a website refresh, you can increase your caseload and distinguish yourself from other firms on the marketing with comprehensive content, web design and other strategic services by Legal Spike. Contact us today at 386-310-0168 to learn more.